Cycle Fitness

INSIGHT:

You are on the staff of a large marketing firm in New York City and Miles Stanish has hired your firm. He is opening a bicycle store in New York and plans to name it Cycle Fitness. Your firm is to design a new logo for this new shop as well as for future locations he plans to open.

Cycle Fitness plans to hold free seminars on bike safety, cycling for fitness, what to look for when buying a bicycle, choosing the right bike, choosing a bike for a child, and creating a cycle group that will be doing monthly cycle trips.

IDEA:

Within the branding project are business cards, rack cards, postcards, newspaper ads, a logo design, color palettes, and other unifying graphics.

applications:

adobe illustrator, adobe photoshop